About The Founders


Our story begins like every great story, an unplanned night of conversation about life's passions, and the hopes and dreams for the future. My father and I were both at transitional points in our lives, and different points in our careers, but quickly realized we had intersected in a big way, making what we named ‘the Reese's peanut butter cup”. Our two worlds collided to make something better, but instead of peanut butter and chocolate, we had a mattress industry veteran colliding with a new world technologist.

As David explained, the transformation of the mattress industry with the adoption of technology and online purchasing, came with certain things that just didn’t add up, and we knew something had to be done.

OK yes, the retail shopping experience can be one of the most dreaded experiences, we got that, but what we didn’t understand is how one mattress could be perfect for everyone, as everyone has physical needs and personal preferences. How could these mattresses sell for 2 or 3 times more in a store, when they’re simply a zippered bag of foam? How have they eliminated the middleman, when they have just become the middleman? And how the heck is a "100 night no questions asked trial" a good thing when hundreds of millions of mattresses are discarded into landfills every year? Sometimes great marketing is just that. We knew there was work to be done to become the disruptors of the disruptors. As they poke holes in the traditional mattress shopping experience, we poke holes in their theories...Boom! Luxi was born.

Luxi was founded in 2015 by a father-daughter duo who share a passion for design and purposeful solutions to one of the most meaningful purchases you will make your life - your mattress.

We think change is good. Life changes, technology changes, and so should your mattress.

With deep roots in engineering and mattress manufacturing, we are here to introduce the first-ever adjustable bed-in-a-box. Utilizing shape-matching technology and materials, we have created the best mattress to adapt and change with you. Finally, the power is in your hands!

We believe in dreaming big and sleeping smarter.

We created the Luxi mattress because we know that getting great sleep is what sets you up to have great days. Unlike most mattress companies, we not only design and engineer our mattresses but we manufacture them, right here in America. That means we control the entire process, bringing you the highest quality available. Luxi isn’t just a mattress company but a technology and design company with a focus on sleep innovation.

David Farley co-founder

David previously founded Anatomic Global, formerly Anatomic Concepts. In 2007, Anatomic Global became the world's number one original equipment manufacturer and supplier of memory foam products on the Internet. He has more than 25 years of experience in the foam industry and holds 27 patents on the anatomic uses of foam.  David graduated from California State Polytechnic University with a degree in Manufacturing Engineering.  He holds a MBA from Pepperdine University.

Shannon Farley co-founder

Shannon started her career with a progressive agency in the Bay area, developing creative for clients such as Nike, Toyota, Microsoft, Warner Brothers and MGM. She learned how to build great brands from some of the best in the industry. She then dove head first into a startup, helping nurture the design, marketing and branding of a fledgling company into a 600-person SaaS leader. She's freelanced, led corporate teams, and rolls up her sleeves when things need to get done.

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