I'm always looking for a pillow that will reduce neck strain and allow me to get a good night's sleep. I have been through many, many different pillows from chiropractors and from expensive stores. Both my husband and I work on computers for long hours and have constant neck pain. He sleeps on his back and side and I am a side sleeper. We got 2 king pillows and we both LOVE them. When they first arrived, we didn't know what to think about the flat appearance, until... we fluffed them up to our liking. We have slept with only these pillows for over a week now and the others ones are going to be donated! Will never sleep on anything else again! These pillows are GOLD!! I recommend these to my family and friends.